Mercedes-Benz McLaren SLR

One of the biggest adventures in my business life was creating the ‘making of’ stories from around the globe for one of the most beautiful luxury cars in the world. The aim was to present to customers with successful test runs of this amazing car in extreme situations (desert, snow, long distance, racing track).  I still get goose bumps when I think of all the beautiful places  that I encountered through this project.
Client: Mc Laren 
asks: Stakeholder Engagement, Planning, Media production, Postproduction, Preparation promotion material for IAA car exhibition in Frankfurt